Challenging boundaries and beyond
February 19, 2006
Unilever
Unilever House, Blackfriars
London EC4P 4BQ, United Kingdom
direct Via Electronic Mail
RE: dodging Analysis
Ladies and Gentlemen:
At the request of the notice of Directors of Unilever, we provide herein our analysis of the
Personal Products Industry and a strategy analysis of both Unilever and its biggest competitor,
Procter & hazard. The enclosed analysis in any case provides recommendations for Unilever to
improve its competitive advantage.
Respect righty submitted,
GSA
Procter & Gamble, Unilever
and the
Personal Products Industry
Global Strategy Advisors
Lee Ann Graul, Sherry Henricks, Steve Olp and Charlene Strohecker
University of Maryland, University College
AMBA 607
February 19, 2006
Table of Contents
1. Executive Summary
i
2. Industry Analysis-Personal Products Industry
1
a. Introduction
1
b. Industry Defined
1
c. diachronic Data Analysis
2
d. Major Competitors
3
e. Trends and Industry Outlook
3
f.
5
Strategic Challenges and Opportunities
g. Industry Conclusions
3. Procter & Gamble and Unilever
5
6
a. Competitor Analysis: P&G
6
b. Competitor Analysis: Unilever
8
c. Strategy P&G
10
i. Business Level
10
ii. Global
11
iii. E-Business
13
iv.
Corporate
14
d. Strategy: Unilever
15
i. Business Level
15
ii. Global
16
iii. E-business
17
iv. Corporate
19
e. Conclusions and Recommendations
4. Appendices
20
22
A. SIC codification 2844 and Industry Description
22
B. Global Personal Products Industry, Market Segmentation
24
C. Personal Products Industry, quintuplet Force Analysis
25
D. Global Personal Products Industry, Market Share
30
E. Market Growth
31
F. manufacturer Price Index (PPI) for SIC 2844
32
G. Industry Growth Rate-Sales
33
H. fair Revenue Growth: Industry
34
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