Rolex. The analysis will involve the way signs interact with each other end-to-end the physique. These
will include with function of signifiers, the paradigmatic value of the image, the go for of the gaze,
myth and ideologies within the image. The intended addressee for the following analysis is a
professional woman.
The deuce elements within the sign work in concert in in giving the addressee meaning and
understanding. One of the two signs systems is called the signifier which can be described as the
hearty effect of the sign as you see it; this is the sensory economic crisis of the sign, and the actual
mental image it leaves with the addressee (Study Guide CMM19, PG 21). In the image of the ad for
Rolex it is clear to see that the main signifiers are the image of the woman, the watch, the Rolex logo
and the text within the ad, these are material things on the page in which we can see and then leads
into the encourage process called the signified, the mental belief in which accompanies the signifier,
this is the general concept invoked by the sign to the addressee, it is what is actually signified(Study
guide CMM19, PG 20).
In the ad for Rolex the woman takes stance on the page face down
towards the addressee, she is beautiful and dominant, the light in the image thinly highlights the left
side of her face and body and the text in the far left corner 1927 gives the image a absolute
romantic sensation to the addressee . The signifier and the signified work together in the process
called signification, this usually works in a upward motion from the signifier to the signified, we first
notice the signifiers in which this case is this woman and the watch then we notice what she is
article of clothing her stance her posture then we make the mental connecter of what this means to us. In
this case A womans presence expresses her own attitude...If you want to get a rise essay, order it on our website: Orderessay
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