MKTG 332: Consumer Behavior
December 2, 2010
By: Josh Sermersheim
Introduction
Do you ever wonder what drives consumers to make the decisions they make or how they issue in the retail environment? There are many an(prenominal) underlying answers to these questions and in this paper I would like to rationalise what I generate well-educated in the process of detect several(predicate) consumers at different times while at the Wal-Mart store on the west side of Evansville, as healthful as, the store located in Jasper. I observed the shipway that different consumers act and react in different ways. I will go into detail about the observations I have made, whatever similarities between consumers, some differences, and how these observations can be coupled back to numerous marketing cost we have learned about in class. This will help to give you a better understanding of what is all included in consumers behaviors. Also, these terms will help you as the reader to fully circumnavigate the meaning of why consumers behave the way they do and some different variables that might affect these behaviors.
First, when observing the customers I mat up it was important to determine whom the consumers were and what their motives were behind coming to Wal-Mart to shop.
I maxim that Wal-Mart attracts many different nation giving them a commodious target market. To elaborate on this, I saw people from the ages of 2-75 coming to Wal-Mart to get their shopping done. Also, there were many different cultures and subcultures that I saw. There are an unlimited amount of topics you could contend about observing the consumer in the marketplace so I will try to show you a variety of concepts to debate what happened each time I went to observe. Now, I would like to hunt down on to explain the process I went through and in addition about the three times I observed the consumer in the marketplace.
Monday, 7:00 a.m.
Being early in the morning, Wal-Mart in Evansville was non very crowded which I could...If you want to get a full essay, order it on our website: Orderessay
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