Executive summary
This paper performed a strategicalal analysis of Nike, Inc, by investigating the external environment with PESTEL and porters five forces analyses, and evaluation of the competitor environment, which naturalised the threats and opportunities for the company. An assessment of the internal operating environment was done by exploring resource-based view of the company and value chain assessment that place the companys strengths and weaknesses. From this, actionable recommendations were suggested to ensure Nike increases its competitive position. The realistic risks from implementation of specific strategies were identified together with their mitigation approaches. From the strategic analysis, it emerged that Nike has the potential of continuing to consolidate its position in the market by focusing on its key success factors, maximizing on opportunities, and addressing its weakness and industry-level threats.
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STRATEGIC ANALYSIS
Contents
1.0 Nike, Inc: panorama and Profile2
2.1 PESTEL3
2.2 pentad Porters Analysis5
2.3Competitor Environment6
2.4 Opportunities and Threats7
3.0 Internal Analysis8
3.1 Value range of a function Analysis8
3.2 Resource Based View Analysis8
3.3 Strengths and Weaknesses9
4.0 body process Recommendations9
5.0 Risk Mitigation13
6.
0 Conclusion14
7.0 Bibliography15
8.0 Appendices17
appendage 117
Appendix 217
Appendix 318
Appendix 419
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1.0 Nike, Inc: Outlook and Profile
Nike, Inc. is publicly traded company in the United States specializing on footwear, clothing, sportswear and the supply of equipment. Philip Knight and Bill Bowerman founded the company as Blue Ribbon Sports in 1964. This name was later changed to Nike, Inc. in 1978. Over the years, the company has established itself as the leading trafficker of athletic apparel and footwear in the world. Additionally, the company has genuine a niche in manufacturing sports equipment. The company operates several wholly...If you lack to get a full essay, order it on our website: Orderessay
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