day of the month due: 31 Oct 2012
Marks:15% towards your final run for grade
Length:no more than 2500 words
(All parts of the answer which subdue the word limit would not be marked)
(Please put down that attach go away be deducted for late submission.)
Assignment 1 and Assignment 2 require you to complete a market plan. taken together Assignment 1 and Assignment 2 dally a complete marketing plan. Please note that you will be given specific guidance in the instill feedback from Assignment 1 that should be incorporated into Assignment 2.
adjunct 1 of the course text, Principles of Marketing An Asian Perspective, by Kotler et al provides a sample marketing plan for Sonic, a theoretic start-up comp some(prenominal) producing a personal digital assistant (PDA). However, it is comparatively brief, primarily designed to show you the types of material expected in each of the sections of the marketing plan. Therefore, please take your lecture note and textbook as reference when you complete the assignment.
Requirements
1. Assume you seduce been hired by Trappist Dairy Limited (?????) to develop a marketing plan to capitalize on an opportunity set in Hong Kong. For example, the opportunity might be product/ avail related (e.g. new product or product place extension) or involve a new calculate consumer.
2. fudge the Introduction, Current Market Situation and Marketing Objectives section of the marketing plan. Please note that an Executive Summary is not required for TMA 1.
The Current Market situation must contain the pursuance sections:
Market analysis
Company analysis
Competitor analysis
Customer analysis
SWOT analysis
Recommended target market
Recommended position
Note: You are not expected to undertake any financial analysis or resources planning.
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