Strategic Marketing Paper Alaska Milk

SITUATION depth psychology\n\nA. thrum/TOWS epitome\n\na. SWOT ANALYSIS\n\nSTRENGTHS:\n\nCompetitive dissemination exhibit\nMarket visibility\n new-fangled scientific innovations that leads to higher operable efficiency.\nPart of the leading dairy company in Netherlands.\npromotional strategies\nWell-known take out tag in the Industry\n big range of product lines\n strategical Alliances\n\n\nOPPORTUNITIES:\n\nContinuous produce of Philippines commonwealth\nRapid commercialise growth\nEntry to the foreign market place.\n\n\n\nWEAKNESSES:\n\nAdvertisements atomic number 18 not eye contracting\nBrand switchers\nDecisions do argon affected by on-line(prenominal) events\nHigh dependency on imported raw materials increases vulnerability against availability and price fluctuations.\n\n\n\nTHREATS:\n\n change magnitude comprise of raw materials\nincrease cost of utilities - crude, electricity, water etc..\n smart market entrants\nCompetitive R&D of different brands\n\n\n\n b. TOWS ANALYSIS\n\nExternal Opportunities\nExternal Threats\n internecine Strengths\nAdapting new technological innovations dope be used to get out up with the rapid market growth. Also, with the continuous growth of Philippines population, Alaska place use their militant distribution process to reach more of their markets and engage more of their consumers to their promotional strategies. Lastly, the entry to the foreign market can be made possible by the fact that Alaska is a well-known milk brand in the industry, in addition to its strategic alliances.\n\nThe change magnitude cost of raw materials and cost of utilities could be address by the usage of new technological innovations that leads to a higher operating(a) efficiency. Market visibility and free-enterprise(a) distribution process are the main solution for the competitive R&D of other brands.\n\nInternal Weaknesses\nAlaska can remediate their advertisements from getting ideas and insights from their foreign mark ets. Also, for Alaska to bar being affected by brand switchers, the corporation should fall out promoting the milk brand with their...