Internal Marketing Strategies

thieve\nThe study principally looked at the impact of immanent trade on service oral communication within the banking industry with token emphasis on Barclays till Ghana limited. Other specific objectives included: To find place how home(a) market give the axe positively impact on employee commitment towards the organization and its guests, to prove the benefit of practicing internal marketing to Barclays bank, to determine the impact of internal marketing practices on customer satisfaction and to analyze shipway in which internal marketing can improve an organizations general productivity.\nA Sample of twoscore respondents were apply for the purpose of this study, 20 of which were for employees and 20 for customers of the bank. An interview seance was conducted for some selected managers. The study is generally qualitative and as such, a non probability sampling proficiency (convenience sampling) was apply to select respondents for this research. A combination of self administered and salute to baptismal font contact was used to solicit for the primary data. The questionnaires were the study data collection source, with face to face contact used to augment explanations and additional information. Managers and rung of the bank were interviewed while questionnaires were distributed to customers of the bank. selective information was then extracted from the respondents and analyzed victimisation the Statistical Program affable Sciences (SPSS) Software which includes tables, frequencies, charts and histograms.\nThe findings revealed that employees needed to be motivated so as to deliver exceptional customer service. Again it was revealed that for the organization to execute customers needs and wants, employees must translate the banks internal policies laying much(prenominal) emphasis on internal marketing strategies in the oral communication of satisfactory services. The study concludes that well-off employees will lead to slaked customers and quality service delivery. The police detective also recommends th... If you want to croak a full essay, align it on our website:

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