Richard Houghton, http://knol.google.com
Today, consumers are immersed in all things digital. Universal McCann’s Wave 3 research, conducted in March 2008, studied the activities of 17,000 16-54-year-old meshwork users in 29 countries and it gives some revealing insights:
& sloven; 57 per penny reach joined a tender networking site
• 55 per cent have uploaded photos
•22 per cent have uploaded videos
• 73 per cent have get wind a blog
• 34 per cent post opinions round products and brands
Clearly, consumers are embracing these new online phenomena and it is the challenge of PR agencies to use with them. But that doesn’t mean we can neglect handed-down offline media. In today’s media landscape, offline and online are interdependent – they can non and should not be separated. All of which demands a radical rethink of handed-down audience-targeting strategies.
This booklet explains all you need to know about digital, converged and social media and how they can be used to increase your organisation’s media coverage and help you meet your business objectives.
The changing digital humans and its impact on PR
Recent developments in the online world have signalled a seismic change in the sort PR professionals must operate. This is because the digital landscape is: multi-channel; conversational; crystal clear; integrated; fast moving; and international. Good PR professionals should have no problem adjusting to these new dynamics, and should be able to understandably demonstrate how they use them to clients’ commercial advantage.
So, how does this ever-evolving online world fit make believe the way we conduct PR campaigns?
Essentially, the role of PR agencies is to intent two-way communications between an organisation and its publics to achieve coarse understanding. The online world is rapidly turning these communications in to...If you hope to get a full essay, order it on our website: Orderessay
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