Case4

gray harbor had enjoyed above-average growth in shipments (see queer 8), which was consistent with the general rise in the consumption of liqueurs shown in face 5, but surprising in light of market surveys that all over half of Confederate relaxations consumers viewed it as a whiskey. Thus, compared to the slow growth of whiskey as a class, southern sympathisers performance was arresting. It was attributed in part to fluctuate and roll singer Janis Joplin, who preferred Southern relieve. Strengthened parentage of foreign distribution also accounted for growth in exportation sales. Among marketing professionals, it was considered a very strong brand. Southern comfortableness had never been sold at a discount by its manufacturer. Its performance notwithstanding, Brown believed that the brand had not been aggressively marketed. by and through an intermediary, the Fowler br another(prenominal)s had approached Brown-Forman to solicit their interest in acquire South ern Comfort Corporation and Caligrapo, Inc, for $94.6 million. Subsequently, Brown-Forman learned that, in new-made years, two other major distillers had entertained the possible erudition of Southern Comfort and had rejected it at that price. At the judgment of conviction of approaching Brown-Forman, the Fowlers were discussing acquisition with no other potential buyers.

They seemed unfeignedly interested in selling to Brown-Forman, primarily because of a perceived fit of Southern Comfort with the Brown-Forman product line. Also, Brown-Forman resembled Southern Comfort in coarse outline: a family-run business with a Southern heritage and a record of superior performance. The Fow lers indicated a willingness to accept mone! y for the two companies. Through an intermediary, they also suggested two other features of the acquisition. First, Southern Comfort Corporation owned roughly real quality unrelated to the operations of the company. The Fowlers offered to repurchase that berth at record value, about $5.9 million, after the acquisition. Second, they proposed that the...If you want to line a entire essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay