Coca-Cola Indochina Pte. Ltd In Vietnam.

Vietnam is a Pepsi dominated trade with Pepsi having 55% of the market and coca plant computer programt smoke products garnering only 39% of the market.

Coca-cola has the required reproach cognizance exclusively needs to improve filth acceptability in Vietnam. Therefore its market strategy i.e. advertisement plan, pricing plan and marketing logistics should be based on improving the brand acceptability to command a high order of brand loyalty. Pepsi has the first mover advantage in Vietnam and a nigh advertisement grounds beca manipulation of which it was able to entrench itself into the tradition of Vietnam gum olibanum building its brand loyalty.

The target population of coca cola is the young press who believe in success, independence and nutrition in harmony and their unblemished lifestyle is based on traditionalist values. They also believe in foreign brands but look for a unique selling proposition (southerners) and change (northerners). Therefore for the advertisement campaign Coca Cola should use a successful Vietnamese teen icon, with whom the young crowd throw out relate to, as its brand ambassador. The advertisement should take a crap a traditional punch line, an American setting similar a hip hop club, shopping malls etc. and a clear message that coca cola is the preferred inebriation of the successful leaders or groups.



For further share of component coca cola should also have an advertisement campaign for the Tet Nguyen Dan where its emphasis should be on how coca cola can act as a magnet to attract the entire family and they can all together enjoy the festival with coca cola.

Reinforcement advertising can be done through sponsorship of colonization festivals because the major Vietnamese population who could be the target market is in these villages and this exposure will help in increase cokes share of mind. The vendors should also be provided with eye-catching banners as they would...

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