Thesis Research for Castrol

[pic]
ISBE, PUNE

THESIS TITLE
STUDY OF SERVICE OPERATION AT CASTROL cycle per second ZONE


SUBMITTED TO
ISBE
IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE dirty money FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION



UNDER THE GUIDENCE OF
PROF. SIMANTEE SEN





SUBMITTED BY
AALAP BARAI
PGP/FW/10-12/ISBE-A,
ISBE-A/PGP-FW/PUNE588/10-12

Abstract


This thesis content STUDY OF SERVICE OPERATION AT CASTROL BIKE ZONE
The observe and Questionnaire is based on the research carried out for the Castrol bike regularize with the help of authorized dealer. There was vast data amass with the help of dealer. The questionnaire was prepared and given to Authorized service join of steering wheels serviced at Castrol bike zone and the analysis and the feedback of the customer was interpreted after the data and remarks were collected from customers. . All the necessary datas were collected and get on survey was make to figure out where the automobile industry is with after sales service and how will the engine lubricant oil mug CASTROL is been in service market of 2-wheeler.

Objectives of the Research:

The research objectives for the go steady undertaken can be defined as follows:
? To examine the customer perception about the Castrol Bike Zone.




? To judge the satisfaction level of bike owners of different brands at Castrol Bike Zone.
? The research tracks responses at following two layers
? Product related parameters
? Service target related parameters
? To analyze the psychographic variables of the customers at Castrol Bike Zone



Scope of the study:
It is aimed to study the satisfaction level of the customer at Castrol Bike Zone. The project is analyzed the demographic, psychographic and satisfaction characteristics of the customers in servicing the bike. It includes the luxuriant study of customers focusing on the various parameters that lead to identifying and disposition the perception of the customer in...If you want to get a large essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .