Swot

For an international company, immortalizeing into a foreign market and qualification success in it is one of the most important missions for them. The investment amount and the risk of the plan are both high. Therefore, a detailed and comprehensive plan is a must. The condition states that genus lotus, a British sporting cars brand indispensableness to further expand the market share in chinawareware in order to have a better personate in the global market. So, in the report, our group will tension on the analysis of the planning and strategy of the company in fulfilling the aim.
There are 3 issues in total. As mentioned before, white lotus wants to expand its market share and encourage the sale in the China market. Therefore the key themes or the managerial implications that derived from the article are that the corporate- level plan and strategy, the multi-domestic strategy and the SWOT analysis.
To tot the article, China is the most important market for Lotus. And, it is the gateway for Lotus to revival in the global market. The general manager for Asia-Pacific division at Lotus Cars foreseen that China will help the Asia peaceful overtake Europe and North America to be the largest regional market for Lotus by the end of 2012 and it will counterchange Japan as the biggest market in the Asia pacific region.



Lotus hopes to sell to a greater extent than 300 vehicles in 2012 and generate more than one fourth of its total sales within the first four years of operation. In the five-year revival plan, one scratch is to sell 6,000-8,000 sports and racing cars a year globally by 2015. Lotus opened its first showroom in Beijing, deuce-ace others will follow in early 2012, Shanghai, Guangzhou and Chengdu and 30 more within 2014. Chinas sports car market has a strong growth in recent years because of the boost in personal wealth creation of the economic dynamism. So, the result management of Lotus thinks its the best time to enter China market and the top management also believed that the china fans are passionate to Lotus. Lotus provided 6...If you want to get a full essay, order it on our website: Orderessay



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