Psychology of Women Quarterly

For decades, it has been difficult for wo hands to obtain the same level of equality as a man due to the fact that wo hands have ever so been underestimated on their ability to do the same cast that men do. In modern society females have finally gained a sufficient amount of equality for their rights and even in the work force. However sexism, the behavior of others based on ones gender stereotype, continues to occur in everyday life. Many race make sexist remarks without even realizing it or even as a joke but sexism is a serious bargon that oppresses and degrades others. For example, sexist jokes have circulated todays society about(predicate) women belonging to, and only to, the kitchen because women are seen to be the stereotypical cleaning lady of the house who does all the chores in a home. Also, there has even been some(prenominal) debate over the issue of whether females washstand run the unify States as president or even how women cannot drive. Men can similarly be targeted with sexism as well. In comparison, there are also many sexist remarks about men the like how they are not as smart as women.
The deuce advertisements above completely degrade and objectify women in a way that opposes the thoughts and beliefs of feminists today.



Feminists support equality and rights for all women however, by use women in a derogatory manner, Arbys and Burger King captures the publics perplexity through sex. Both advertisements clearly attempt to increase gross sales of their sandwiches by utilizing sexism to their advantage. The Arbys advertisement disrespects women by comparing hamburgers to a womans breasts. Arbys reaches out to the male nation by sending the message that their burgers are big and dismal like a womans breasts which, in turn, causes men to drool over their burgers. Although the Arbys advertisement disrespects a womans body, the Burger King advertisement takes woman degradation to a whole new level. The Burger King advertisement, like the Arbys one, also targets all male consumers by using...If you want to get a full essay, order it on our website: Orderessay



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