Markets

What is the difference between market shares and market size?
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by johntada...
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Market share is show as a percentage of sales in a market compared to the competition.

For example, (making up numbers here), you could say that Coca-Cola is the market attraction with a share of 52%, compared to a share of 48% for Pepsi.

Market size is the potential total market for a product. Therefore, if you think that everyone living in the United States today is a potential cushy drink drinker, the market size would be ccc million people. If they either drink one soft drink a day, the market size would be 300 million times 365 days.
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