Internal and External Paper

Internal and External Factors
Erick Auch, Tiffany Cabral, Jacqueline Poland, Stephanie Street, and Jordan Schmitt
MGT 230
December 21, 2011
Jay Gargas

Internal and External Factors
The McDonalds imperium has been in existence since around 1940, and it continues to grow either year. For an organization to be so successful and to continue to set off throughout approximately 70 years of existence, the leaders of this empire had to implement the four functions of management effectively. The four functions of management be: Planning, organizing, leading, and controlling. Without properly balancing and implementing these functions, McDonalds could not have been so successful today.
McDonalds is very successful as a result of their outstanding globalization planning. The European presence in 2009 had an 8% increase from the previous year, and makes up a issue forth of 20% of the global presence whereas a competitor much(prenominal) as Burger Kings markets in Europe, the Middle tocopherol, and Africa, are jointly responsible for 29% of their global makeup. As McDonalds in the United States is heavily focused on quick service and convenience, they aim for a casual and very well-provided environment hoping to bring in more group dining, and the groups intuitive feeling comfortable enough to spend more time in the restaurants.



As far as the external competition in the United States so far McDonalds is taking their European outlook and has made over one location in New York and is rumored to continue with 10 more stores in Manhattan with the flair of the European locations in mind. (Olson, 2010)
In 2007 McDonalds marketed a goggle box commercial to present their pride in their internal pecking order structure and opportunities offered to employees (YouTube.com, 2007). The commercial showcased President of McDonalds United States East Division Karen King in a 30-second summary of her journeying from working as the counter food clerk to her countersink today as she comments at McDonalds.com, If you...If you want to get a full essay, order it on our website: Orderessay



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