Principles Of Marketing I- Mkt 100

38 . The most troublesome blackguard in the communication theory process is oftenA . encoding the process of translating the contentedness into understandable termsB . creating feedback , because the transmitter never knows what its content will beC . decoding because consumers don`t ever interpret promotinnal messages the same way their senders doD . the preference of communications channel- some of the just don`t workThe market manager is the message sender . He or she encodes the message in the form of sales presentations , publicizing , displays , or promotional material releases . The message mustiness include all the information required to persuade , inform , remind , or build a relationship . Messages may include both verbal and nonverbal elements such as beautiful background scenery and celebrity presenters . The channel for delivering the message may be a salesperson , a public relations outlet , or an advertising medium .

Decoding is often the most troublesome step in marketing communications because consumers do not always interpret promotional messages in the same way that senders do . Senders should carefully encode messages in a way that matches the bound of reference of the target audience . The sender and receiver must share the same understanding about the world . Grabbing the receiver s attention is more likely if the message source is soulfulness the receiver likes , if the message is creatively executed , and when the channel is hotshot the receiver typically notices . Furthermore , it helps if the subject of the message is something that is in person relevant to the receiverCOMMUNICATIONS PROCESS Page PAGE 1 of NUMPAGES 1...If you essential to get a full essay, order it on our website: Orderessay

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