Marketing

Word-Of-Mouth Marketing : Comparison and Contrast of Two MethodsIntroductionWord-of-mouth (WOM ) pertains to personal oral communications between parties with the receiving party developing the information that the message from the communicator lacks commercial value . The scope of the message is widespread since this could be about a new product or service , brand , or comp some(prenominal) . As a dodging , word-of-mouth is effective because its enabler is the basic human desire for socialization . People enjoy talking with each some other and in the process pass on messages (Silverman , 2001 ) However , this strategy could also br backfire when the message spread for a product and service , brand or company is heavy(p) or negative .

The impact and risks varies according to the different WOM methods (Compton Pfau , 2009 ) relation and viral are the methods discussedNature of Rumor and Viral MarketingBoth narrative and viral refer to the communication of messages via social channels with the expectation that this would lastly spread out (Silverman , 2001 . A message could be the inception of a new and limited edition phone , an max sale by invitation only , or the use of genetically modified chicken by a known agile food chain . The range of messages that could spread through rumor and viral are diverse making these types of WOM useful to any business firm . By communicating the message to a key receiver or a small amount of receivers , the message could spread through their social networks much the likes of a grape vine or a webHowever...If you want to stick by a full essay, order it on our website: Orderessay

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