Swot Analysis for Sara Lee

Sara lee side Corporation (research report) Sara lee Corporation (SLE) is a international manufacturer and marketer of consumer goods like food and beverages, branded apparel, and theater products. The company primarily operates in North America, Europe and Asia-pacific regions. It is headquartered in Illinois, the US and employs about 138,000 people. The company traces its lineage to 1939, when Nathan Cummings acquired C.D. Kenny Company, a wholesale distributor of sugar, coffee and tea in Baltimore, and created amalgamated Foods Corporation. In 1956 the company bought a company known as Kitchens of Sara Lee, which became one of the companys best-known brand names. In 1985 instruction adopted the brand name as the name of the confederacy as a whole. According the data, the company recorded revenues of $13,212 one thousand thousand during the financial year (FY) ended June 2008, an increase of 10.3% all over FY2007. The operate profit of the company was $260 million during FY2008, a decrease of 53.7% over FY2007.

The net loss was $79 million in FY2008, as compared to a net profit of $504 in FY2007 Strengths Sara Lee has reorganize its operations into seven business segments: North American sell meats, North American retail bakery, food service, international bakery, family unit and body care, and branded apparel. To improve operational efficiency, the company is always implementing improvements methods to streamline process, and is also centralizing its procurement and information engineering science across the organization, ensuring stable revenue growth and providing the company with a competitive edge over its competitors. A contribution to Sara Lee`s great success as a prima(p) firm in the packaged meats industry has been its management team. Sara Lee has implemented aggressive strategies in the way of expansion, brand management, and naked product introduction. Its intensive acquisition initiative has pushed it to the top of more of its business and has opened doors in... If you want to get a wax essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .