Nissan Shifts Into Higher Gear

Nissan Motors was going through a serious decline for the come through decade due to poor management and strong tilt of today. In addition, they were nearly concentrated on the older grocery store population. Just when Nissan was close to failure, the new CEO, Carlos Ghosn had arrived to give the Nissan industry a hopeful future. In addition, the very active and determined Ghosn is promising to put Nissan in the top sixth ranks of automakers by 2005. Nissan applies strategies from Levitt, Minzberg and Greiners words to their strain growth and their recent and future success. The following paragraphs will hold forth further the main claims of the article Nissan shifts into higher gear by Alex Taylor III. According to the article of Theodore Levitt Marketing Myopia, the success or failure of a company depends on its management and not on the market saturation. If management defines its industry incorrectly, it will feed a wrong orientation to the success of the company. Nowadays, one of the most common means of transportation is the automobile industry, which has many competitors. Therefore, each(prenominal) automotive company has to know how to stay on top.

In the article of Alex Taylor III, Nissan Shifts Into Higher Gear, (see Appendix A) it has stated that competition requires guess taking, in depth knowledge about the market demand, and unvaried innovation in order to succeed. Despite its massive work and saturated market, it still has room for improvements and possibilities for gaining bigger market sh ar. This article examines some strategies that the CEO of Nissan Motors, Carlos Ghosn, uses to make the company with the highest operating allowance account of 10.8% in 2003. The author uses the development of the new minivan Quest 2004 as an example to describe the focus of Nissans CEO towards the future of their company. In order for a company to succeed, it is necessary to innovate products that are adaptable to customers needs. In a highly matched market, new... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.