CASE :XYZ Electronics Scripting the 2nd edition of their India dodging After a precise successful stint in India, Williams, the Managing Director of XYZs Indian procedure during 1998-2001 was ready to relinquish the position to Raj. Williams was leaving India as a satisfied man, not only because he was promoted as evil President of global sales and selling of XYZs display products, but to a fault for having setting XYZ India on a firm foundation. XYZ India had just completed another(prenominal) yr of stupendous progress. It closed the calendar year 2000 with a disorder of Rs. 2,000 crore, from last years perturbation of Rs 1,400 crore. Net profit during the year was up from Rs 30 crore to Rs 45 crore. In 2001, XYZ India projected a turnover of Rs 2,900 crore with a net profit of Rs 85 crore. By 2003, XYZ was aiming to be one of the top three electronics companies in India with a turnover of Rs 5,075 crore (5 percent of XYZ Electronics global turnover). Understandably Raj was quite upbeat as he took the reins of XYZs Indian operations heading both XYZ Electronics India Limited and XYZ Electronics India IT & Telecom. close interesting was the fact that all of these achievements and targets were in a market, which had not been looking so promising.
Consumer durables market was going th untrimmed a rough patch with slower sales off take, general cost erosion and tough competition. Sluggish domestic demand and a mental retardation global economy coupled with slower exports, lack of spending on infrastructure and political uncertainty affected overall industrial growth. The forecast of the economy was not very encouraging. Any straightaway upturn was unlikely. Then why was Rajs XYZ India setting such ambitious targets and looking convinced(p)? XYZs Position in the Indian Market By 2001, XYZ Electronics emerged as a truly global company having 20 production bases, 30 marketing subsidiaries and 19 overseas offices in 40 countries around the world. XYZs global strategy involved... If you want to get a full essay, order it on our website: Orderessay
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