CASE :XYZ Electronics  Scripting the 2nd edition of their India  dodging  After a  precise successful stint in India, Williams, the Managing Director of XYZs  Indian  procedure during 1998-2001 was ready to relinquish the position to Raj.  Williams was leaving India as a satisfied man, not only because he was promoted  as  evil President of global sales and  selling of XYZs display products, but  to a fault for having setting XYZ India on a firm foundation. XYZ India had just  completed another(prenominal)  yr of stupendous progress. It closed the calendar year  2000 with a  disorder of Rs. 2,000 crore, from last years  perturbation of Rs 1,400  crore. Net profit during the year was up from Rs 30 crore to Rs 45 crore. In 2001,  XYZ India projected a turnover of Rs 2,900 crore with a net profit of Rs 85 crore.  By 2003, XYZ was aiming to be one of the top three electronics companies in  India with a turnover of Rs 5,075 crore (5 percent of XYZ Electronics global  turnover). Understandably Raj was quite upbeat as he took the reins of XYZs  Indian operations heading both XYZ Electronics India Limited and XYZ  Electronics India IT & Telecom.   close interesting was the fact that all of these achievements and targets were in a  market, which had not been  looking so promising.

 Consumer durables market  was going th untrimmed a rough patch with slower sales off take, general  cost erosion  and tough competition. Sluggish domestic demand and a  mental retardation global  economy coupled with slower exports, lack of spending on infrastructure and  political uncertainty affected overall industrial growth. The forecast of the  economy was not very encouraging. Any straightaway upturn was unlikely. Then  why was Rajs XYZ India setting such ambitious targets and looking  convinced(p)?  XYZs Position in the Indian Market  By 2001, XYZ Electronics emerged as a truly global company having 20  production bases, 30 marketing subsidiaries and 19 overseas offices in 40  countries around the world. XYZs global strategy involved... If you want to get a full essay, order it on our website: 
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