Developing a Promotional Strategy

WHAT IS PROMOTION? Promotion is the activities pile use to communicate with others active their product or service and to convince them to use it. Everything you do communicates something about your business. In tourism, this includes a wide variety of activities including brochures, billboards, and newsprint ads. Promotion involves careful planning. When you see or hear telling promotion it is merely the tip of the iceberg. A great agglomerate of work went into planning the final product. But before talking about the planning process, we need to review the tools of promotion. THE TOOLS OF PROMOTION daylight in and day out, people are bombarded with messages. There is no way to evaluate and act on all these messages so we pick and choose between them. This makes the choice of promotional tools extremely important. There are four main promotional tools: advertising, in-person selling, sales promotion, and publicity. The following table gives examples of each tool along with advantages and disadvantages of each. Table 1. (Vis. 1) Examples, Advantages and Disadvantages of Promotional Tools DEVELOPING YOUR PROMOTIONAL STRATEGY development an strong promotional dodge demands more than just cosmos aware of the tools of promotion.

Promotion is an ongoing process that requires much planning. A strategy is simply a careful plan. The effectiveness of your strategy depends on more than how much money you put into it. potence results from the thoroughness of your planning and the consistency with which you carry it out. The following nine travel outline an easy to follow procedure for developing an effective promotional strategy. STEP 1-FIGURING OUT WHO YOU ARE Establishing Your Identity When people talk about developing a promotional paradigm, they a good deal forget about first developing their identity. Identity and image are not synonymous. Identity is what you really are. Image is... If you neediness to get a full essay, order it on our website: Orderessay

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