Business Plan

Xiamen Argyle Hotel blood line Plan Table of Content 1.0 Executive Summary3 1.1 seam Idea and Goals3 1.2 market placeing3 1.3 Operations3 1.4 Finance3 2.0 Background4 2.1 representation Statement4 2.2 Company History4 2.3 Business Goals4 3.0 trade4 3.1 Market Research and compend4 3.3 Market Plan8 3.3.1 Products/Services and brand Markets10 3.3.2 Placement11 3.3.3 Promotions and Advertising12 3.3.4 Pricing Policy12 3.4 Evaluation of Marketing14 4.0 Operations14 4.1 Legal and licensing requirements14 4.2 Management details15 4.3 Professional advisors15 4.4 Business location15 4.5 Equipment required15 5.0 Financial projections16 5.1 Basic assumptions and information16 5.2 Analysis of financial announces16 5.2.1 Capital expenditure forecast16 5.2.2 Sales forecast17 5.2.3 Cash flow forecast17 6.0 Implementation Timetable18 7.0 Conclusions and future directions18 concomitant I:20 References:22 1.0 Executive Summary 1.

1 Business Idea and Goals Argyle is a hotel management group based in Australia, and it is specialized in providing high quality services for its properties and their nodes. Argyle has owned 15 high-star hotels with totally 4200 guestrooms in the major cities in China. And in this personal credit line plan, the Argyle Hotel Group will open a advance(a) Argyle Hotel in Xiamen, a famous and important holidaymaker port in the coastal area of southeastern China. With the quick growth of economies and tourist industry in China, and especially the famous tourist port Xiamen, the new Argyle hotel will acquaint various opportunities in the market. Depending on the international standardized and advanced management and operation systems, the new hotel will develop to be a high rank five-star hotel, with stable and abundant customer sources. 1.2 Marketing Through effective strategies for advertising and promoting,... If you want to get a full essay, order it on our website: Orderessay

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